It has been a busy start of the new tennis year for the independent Swedish TV distributor IEC in Sports. New top players on the ATP tour have opened up doors to new markets for tennis programming.

We have already this year welcomed new deals in Malaysia, China, Argentina and Korea for our tennis products, says CEO Jonas Persson.

In Argentina TyC accessed Heineken Open in Auckland and SBS in Korea has committed to 32 tournament deal over 2001.

Six Argentinas on top 100 and Hyung-Taik Lee from Korea have boosted the interest in these countries. Today`s top level offers a fantastic mix of players from various countries, which make the product truly global, Jonas Person continues.

Overall IEC in Sports has signed up television rights to most of the international series on the ATP tour. In terms of volume the Swedish company has become the world`s largest distributor of men`s tennis.

We are very pleased with the outcome of the tennis negotiations that have been intensive during the last year. IEC in Sports` distribution agreements include some 25 ATP-events. One of them is the World Team Cup in Düsseldorf, which is a tier one event.

IEC in Sports has been involved in ATP-tennis since 1996 and has created strong business relationships with tennis organisers on all continents.

The television landscape for tennis has changed and we are comfortable to negotiate also European rights for many of the tournaments.

IEC in Sports also takes advantage of its newly created e-commerce platform in the sales work of the ATP-tennis events.

All information that a TV-station need before and after an event will be available at We will also have news updates during the various tournaments, says Jonas Persson.

IEC in Sports will the years to come continue with its offerings of tailormade programming from the ATP-tour.

Our aim is to distribute those matches that are of greatest interest for any particular territory, says Jonas Persson.

Jonas Persson
IEC in Sports
08-666 04 02
fax 08-667 20 33