The new edition of Sportcal Magazine is now available and will be distributed before and during a range of major international sports conferences and events in the final three months of a memorable sporting year, including the annual Sportel convention in Monaco.

This autumn issue takes up the theme of technology and the impact it is having on media coverage of sport, using examples from the successful London 2012 Olympic and Paralympic Games.

There is also analysis of the issues that will influence how sports events are televised and streamed, sponsored and hosted in the future.

The magazine kicks off with a special feature on YouTube, the video-posting social media website that is revolutionising the means by which sports rights-holders can connect with audiences.

The Media feature examines recent progress in 3D television coverage of sport. Did the London Olympics provide the hoped-for boost to the emerging technology?

In the Sponsorship feature, we talk to Samsung about its mainly positive experience of sponsoring the London Olympics and Paralympics, but find that technology sponsors are taking their time to decide whether to continue their association with the games.

The Events feature examines how sailing’s America’s Cup and Alpari World Match Racing Tour are using GPS technology and social media, respectively, to help fans connect with the sport, and we also look at how London & Partners is bidding to build on the legacy of the London Olympics to establish the city as a top sporting events host in future.

Antony Scanlon, the International Golf Federation’s executive director, discusses the sport’s preparations for its Olympic introduction in Rio de Janeiro in 2016 in the Federations feature, while the featured Sports City in this edition is Glasgow, the host of the 2014 Commonwealth Games, among a range of major sports events, and one of six cities bidding to host the 2018 Youth Olympic Games.

The Academic feature focuses on the Russian International Olympic University, while in the Sports Market Interview, Barbara Slater, the BBC’s director of sport, argues that the London Olympics represented a ‘step change’ for the choice and volume of coverage offered by the UK’s public-service broadcaster.

Those features combine with our usual table of hard-to-find data and News in Brief to provide a complete round-up of all the crucial activities in the international sports industry.

Click to view Sportcal Magazine – Issue 27 is available free of charge online

The magazine is also available online free of charge via the Sportcal website and is promoted to over 20,000 senior sports industry executives who each receive a personalised email directing them to the magazine. It is also distributed directly to all IOC members, international sports federation senior executives, NOCs and national sports governing bodies.

To order a copy of the Sportcal Magazine or to find out about the range of products and services that Sportcal offers, please click here for more information.