Cadbury Beverages Canada Inc. and Alpine Canada Alpin (ACA) are proud to announce the sponsorship by Cadbury, featuring Canada Dry and ‘C’ plus brands, of the Canadian Alpine Ski Team through the 2001-2002 season. Canada Dry will be proudly designated as the official soft drink of the Canadian Alpine Ski Team.

‘On behalf of Canada Dry, Cadbury Beverages and our ‘Team’ of Bottlers, we are both pleased and proud to be a supporter of Canada’s Alpine Ski Team,’ said Paul Edmonds, Division Manager for Cadbury Beverages, soft drink division. ‘The commitment, perseverance, and National pride these fine athletes demonstrate are truly a testament to their courage and dedication.’

The sponsorship initiative between Cadbury Beverages and Alpine Canada Alpin and its promotional development are being managed by the Vectra Marketing Group Inc., based in Richmond Hill, ON.

One of these promotions includes an association with Safeway Food & Drug in Western Canada. Consumers shopping at any of the 214 Safeway stores simply use their Safeway Club card when purchasing Canada Dry and C Plus products and they will be automatically entered for a chance to win a VIP trip for four including $5,000 in spending money to the World Ski & Snowboard Festival in Whistler, BC April 13-16, 2001. In addition, consumers could also win 1 of 214 Descente Alpine Ski Team Jackets valued at $450.

‘Our agreement with Cadbury will provide much needed financial and promotional support as we seek podium results on the World Cup Circuit leading to the Olympic Winter Games in 2002’, noted Kerry Moynihan, President of Alpine Canada Alpin.

For more information:

Cadbury Beverages Canada Inc
Graham Powers
Field Marketing Manager
(416) 675-2612, ext 113

Alpine Canada Alpin
Gordie Bowles
Manager, Communications and Public Relations
(403) 777-3204
Fido (403) 714-5157

Kerry Moynihan
(403) 777-3201
Fido (403) 714-5318