The Evian Ladies European Tour has announced that next year’s Solheim Cup (the women’s equivalent of the Ryder Cup) in Sweden has already become the most commercially successful tournament since its inception in 1990.

The support for the biannual event played between the best womens’ professional golfers of Europe and America from the commercial sector has been outstanding, with a full official partner roster already having been achieved.

The Evian Ladies European Tour has now announced that the following companies will join Ping, the official tournament sponsor, as Official Partners to The Solheim Cup 2003: Volvo, HP Invent, Hilton Scandic Hotels, ForeningsSparbanken, Ohrlings PricewaterhouseCoopers, Am! erican Express and SAS.

This high level of interest clearly shows the steady realisation of the benefits that being involved with professional ladies’ golf can produce for brands. The companies have committed to the Solheim Cup because of the comprehensive packages being offered including integrated brand exposure and customer experience programmes in the Swedish market as well as live TV coverage across Europe, Asia and live network TV exposure on NBC in the USA.

Due to September 11, the Ryder Cup was moved from 2001 to 2002 and then every other year hereafter. As a result, this presented a unique situation whereby the Solheim Cup is going to be held on consecutive years 2002 and 2003 before settling on every other year after 2003.

Next year’s tournament will be played out before more than 100,000 spectators from 12-14 September at Barsebeck Golf & Country Club! at Malmo in Sweden. This staging will mark the first time a European staging of the tournament will have been played outside the UK.

For further information please contact:
Ladies Euopean Tour Commercial Director
Robin Gibson
T: 020 7225 2000
W: www.solheimcup.com
W: www.solheimcup.golf.se
W: www.eviantour.com