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New Official Sponsor for the 2007 IIHF World

Zug, Switzerland, 02 February 2007 – Infront Sports & Media, the exclusive commercial partner of the International Ice Hockey Federation (IIHF), has announced Henkel as a new Official Sponsor for the 2007 IIHF World Championship, which takes place from 27 April to 13 May in Russia.

The German-based Henkel group, manufacturer of many well known branded products, joins a select group of ten Official Sponsors for the upcoming event. With the agreement, Henkel secures strong, visible presence during the event through venue advertising, rink boards and other onsite opportunities. The Company will also present its branded products at the venues in Moscow and in the Russian retail market, including such well known family products Ceresit und Persil.

The 2007 IIHF World Championship will be the largest sports event to take place in Russia since the 1980 Olympic Games and will continue to hold this position for the next few years. Russia will be host for the sixth time — previously hosting the event in 1957, 1973, 1979, 1986 and 2000. The two stadiums in Mytischi and Khodynka have a capacity of approximately 7,000 and 14,000 respectively. The event is predicted to attract a cumulative television audience of more than 700 million in over 50 countries, an audience that has grown significantly in the past decade.

“Henkel has sponsored major sports events, but next year’s IIHF World Championship in Russia will be a highlight for our sponsorship programme. As the biggest single winter sports event in the world, this exciting competition is potentially a strong communications platform for us. It will provide high visibility for Henkel in many of our key markets, especially in Northern Europe and North America, but also in the host region of Eastern Europe, which is an important growth market for our brands,” said Kai von Bargen, Head of Corporate Affairs and Corporate Sponsoring at Henkel.

Bruno Marty, Executive Director Winter Sports of Infront, added: “We are confident that the agreement with Henkel for next’s years IIHF World Championship is a perfect fit – a manufacturer of top consumer brands partnering with one of the world’s top sports events. This agreement is also important for Infront, as part of our on-going objective to continually raise the marketing profile of the property.”
 
Henkel – A Brand like a Friend
Henkel is a leader in the manufacture and marketing of brands and technologies that make people’s lives easier, better and more beautiful. The Henkel Group, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In the fiscal year 2005, the Henkel Group generated sales of 11,974 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel.