Fox Sports Latin America, the most widely distributed Spanish-language pay television sports network in the world, announced the appointment of a new senior management team to lead the network into the 21st century and further its reputation for sports programming excellence. David Sternberg, Vice President of Business Development for Fox Sports International, has been named General Manager of Fox Sports Latin America; he will also oversee its Middle East and Central and Eastern European networks. Raúl de Quesada also has been appointed as Assistant General Manager, adding to his current position as Vice President of Marketing and Communications. Both appointments were announced by Bob Thompson, President of FOX Sports International and are effective immediately.
‘David and Raul have both distinguished themselves as very capable executives within FOX Sports International. They both have very unique insights into the businesses that we operate in Latin America and provide the basis for a strong management group,’ said Thompson.
Sternberg and De Quesada will be responsible for moving Fox Sports Latin America forward in its mission to provide high profile, high-caliber sports programming to Latin American viewers, with sports coverage that is tailor-made for the region. Fox Sports Latin America is one of the leaders in broadcast sports production, and the new management changes will allow the channel to continue its commitment to delivering quality and innovation at both the local and regional levels.
‘It’s an honor to be named General Manager of Fox Sports Latin America, and I am committed to continue our tradition of excellence in the region,’ said Sternberg. ‘I am confident that our outstanding leadership team will find a wealth of new opportunities to enhance our local and regional sports coverage and further solidify our position as the premier Spanish-language sports network.’
In his new position as General Manager, Sternberg will be responsible for the day-to-day operations of FOX Sports Latin America. He joined Fox Sports International in February 1998 as Director, then Vice President of Business Development. His responsibilities have included international channel development, management of worldwide pay-per-view distribution and coordination of major programming acquisitions. He has also spearheaded Fox Sports International’s expanded presence on the Internet, which includes bilingual Web sites for its U.S. and Latin American sports channels and a business-to-business site for the company’s programming syndication unit.
As Assistant General Manager of Fox Sports Latin America, De Quesada will provide both creative and administrative support for the General Manager. He has served as vice president of marketing and communications for Fox Sports Latin America since December 1999 and has been with the channel since February 1998. He was responsible for the successful re-branding and re-positioning of Fox Sports Latin America in Spanish-speaking Latin America as well as the planning and execution of strategic marketing, public relations and corporate communications plans throughout Latin America.
FOX Sports Latin America, the most widely distributed Spanish-language pay television sports network in the world, is affiliated with Fox Sports International, a venture between News Corporation Ltd. and Liberty Media Corporation. Additional information about Fox Sports Latin America programming can be obtained by visiting its Web site at www.foxsportsla.com.
For Further Information Please Contact:
Araceli Viramontes
FOX Sports Latin America
10.000 Santa Monica Blvd. Ste 316
Los Angeles, CA 90067
310.286.3831
mailto:aviramontes@foxsportsintl.com
http://www.foxsportsla.com