Nestlé Nespresso SA, the leading premium-portioned coffee company, and AC Management, official organizers of the next America’s Cup, today announced the signing of an event ‘Supporter’ agreement appointing Nespresso as the official coffee of the 32nd America’s Cup. The sponsorship deal allows for on-going brand visibility and media exposure, multi-faceted product displays and sampling at official VIP hospitality venues and functions and exclusive sales of Nespresso Grand Cru coffees at on-site F&B facilities open to the public as well as through dedicated Nespresso coffee corners.

The 32nd edition of the America’s Cup includes an ambitious three-phase program of sailing competitions to be held in Europe and the USA over four years including Pre-Regattas (Louis Vuitton Acts), the Challenger Series (Louis Vuitton Cup) and the America’s Cup Match in summer 2007. It will also be the first time since 1851 that the America’s Cup will again be held in Europe. The time zone of host city Valencia (Spain), combined with advanced multi media and communication technology, will allow the organizers, AC Management, to reach a much larger audience than has been possible in past editions, thereby allowing them to achieve their vision of bringing the America’s Cup closer to the general public.

‘We are proud to be associated with such a prestigious international event as the 32nd America’s Cup,’ said Gerhard Berssenbrügge, CEO of Nestlé Nespresso S.A. ‘The event’s participants, partners and supporters all share the same core values as Nespresso: passion, commitment and pride in the continuous search for excellence and perfection. Our agreement with AC Management gives us the opportunity to share Nespresso’s ultimate coffee experience with an exceptional audience while displaying our system and its key competitive advantages in a unique environment.’

Michel Bonnefous, CEO of AC Management said: ‘Nespresso’s supportership adds to the notoriety and prestige that the America’s Cup enjoys worldwide. We are pleased and proud to welcome this premium quality brand as the official coffee of the 32nd America’s Cup. As such, Nespresso will contribute to this grand competition by enhancing the pleasure of the millions of visitors who will attend the regattas.’

Contact:

Marcus Hutchinson
AC Management – Head of Media and Communications
Telephone: +34 963 540 530
Email: media@americascup.com
www.americascup.com