On 7th October 2009, the leading Brand and Sponsorship Directors will gather on 7th October at Chelsea FC as part of Leaders in Football, the world’s most exclusive international football business event, for the inaugural Brand Leaders Summit.

The day will start with a closed “sponsor only” forum for 50 brand leaders to allow the exchange of ideas, challenges and concepts in a private, peer to peer environment.

Following this there will be an open programme of world class speakers and best practice seminars from the leading figures at the helm of some of the world’s most iconic sports brands.

Kicking off the programme will be Adam Silver, the Deputy Commissioner and COO, NBA and one of the most respected figures in sports marketing worldwide. Adam will explain how the NBA has embraced media and technology to drive the globalisation of the brand and what the digital future holds for rights holders.

The day will also include a session by Philippe Le Floc’h, Marketing Director, UEFA, and Hans Erik Tuijt, Global Manager, Heineken Activation on the Champions League story, one of the most successful sports brands in the world.

Also taking the stage will be Brett Yormark, CEO of NJ Nets who will explain how his NBA franchise drives customer loyalty and Peter Moore, President, EA sports, who will outline the future relationship between brands, new media and consumers;

Rounding off the programme will be 2 of the industries most respected Brand Directors, Des Johnson, Castrol Global Brand Director, Andy Scott, CEO, 188Bet and Steve Cumming, Global Category Director, Diageo who will look at how to use sponsorship to connect the brand to the fans.

The Brand Leaders Summit is open to delegates attending Leaders in Football, the world’s most exclusive international football business event for Clubs, Leagues, Federations and brands being held at Chelsea FC on 7th and 8th October 2009.

For more information on the Brand Leaders Summit or Leaders in Football, please contact James Worrall on +44 (0) 208 545 1595

END