Navigator and the European Athletic Association (EAA) today (Wednesday 31st March, 2004) announce a major cooperation agreement. Navigator will work with the EAA in the marketing of the partnership packages which form part of the EAA’s highly successful Championship Series of events. Commercial rights to the Series, including the broadcast contract already in place with the European Broadcast Union (EBU), are valued at €40 million.
The EAA is responsible for a range of high profile international athletics events including the programme showpiece, the European Championships, to be held in Gothenburg, Sweden in August 2006, the European Indoor Championships, the annual SPAR European Cup and SPAR European Cross Country Championships and the European Indoor Cup.
Navigator, which recently joined the Real Affinity Group of companies, regards this agreement as an important signal to the market of its intent to compete at the top level for business involving the world’s most prestigious sports federations and their events. Commercial Director, Matthew Argenti said:
‘Having worked in this area in the past, when several substantial deals were contracted, I consider the EAA Championship Series to be one of Europe’s top sports attractions with over 1500 hours of terrestrial television coverage and a cumulative audience in excess of 1.5 billion viewers. As our exclusive client in the world of athletics, Navigator is proud to be working with the European Athletic Association at the highest level and ensuring them of our complete commitment.’
For the EAA, Chairman of Marketing John Lister said:
‘In an increasingly competitive market, we felt the need of additional resources to help us market our commercial packages. We believe Navigator will give us both the necessary experience and focus.’
For further information, contact:
+ 44 (0) 29 2074 7734
+ 44 (0) 20 7902 1650