DAYTONA BEACH, Fla. (October 24, 2000) – The National Association for Stock Car Auto Racing today announced that Paul Brooks has been named vice president of broadcasting. Brooks will move to Los Angeles to open a NASCAR West Coast office at 2049 Century Park East, in the Century City area, on December 1.

Brooks has served as vice president, office of the president, since 1998 — working directly with Bill France and the senior management team at NASCAR. He has worked within the sport since 1989, working at various times with drivers, teams and media outlets.

At NASCAR, which he joined in 1993, Brooks has directed several initiatives including special projects and publishing, international business including NASCAR’s exhibition events in Japan, the development and launch of NASCAR Online and NASCAR’s long term broadcast and Internet strategy.

Most recently, Brooks’ responsibilities have included interfacing with all NASCAR departments and long term strategic and operational planning. He was also actively involved in all aspects of the new consolidated television agreements with NBC, Turner, FOX and FX that begin in 2001.

The new Los Angeles office will be multi-faceted and have many components with the opportunity to provide a stronger West Coast presence for the sport, including NASCAR’s marketing, licensing, sales and public relations functions. In particular, the office will focus on managing NASCAR’s broadcast and ancillary rights, including the Internet and other new technology opportunities.

NASCAR is headquartered in Daytona Beach, Fla., where it was founded in 1948 and in recent years, as part of its unprecedented growth, has expanded its reach around the country opening offices in Charlotte, N.C., in 1996 and New York City in 1998. The sanctioning body has for many years had a field office in Northern California, which will now merge with the new location in Los Angeles.

Some operational components of NASCAR’s broadcasting efforts will remain in Charlotte but the core of its efforts will be shifted to Los Angeles to work closer with the networks, entertainment industry and to build new ancillary broadcast efforts. NASCAR’s New York City office will continue to provide broadcast and media support for all broadcast partners.
Brooks will be responsible for all aspects of broadcasting, Internet and other ancillary broadcast initiatives and will be making a series of new hires that will focus on building relationships with NASCAR’s new broadcast and ancillary partners. Additionally, he will be developing a strong broadcast service organization to benefit the entire industry including all teams, drivers, tracks and media.

‘Paul Brooks has been involved in many aspects of our sport for over ten years and has always delivered on new opportunities placed before him,’ said Mike Helton, senior vice president and COO, NASCAR. ‘Paul has built solid relationships with drivers, team owners, tracks operators and others who work within the sport, and he understands how each of these elements in the sport must work together for continued growth. We are confident that Paul will provide our new broadcast and ancillary partners, and the entire industry, with an environment for long-term success.’

Bray Cary, who has served as vice president of broadcasting and technology for the past two years will remain a vice president in the Charlotte office and provide ongoing strategy and guidance to NASCAR’s broadcast initiatives, as well as further involvement in other NASCAR business development projects.

‘Bray Cary has been instrumental in developing and implementing NASCAR’s broadcast strategy along with our entire management team,’ stated Helton. ‘Bray’s untiring work ethic and broadcast expertise has delivered our industry one of the most comprehensive broadcast environments in all of sports and we will certainly benefit from his continued involvement at NASCAR.’

For Further Information, Contact:
John Griffin, NASCAR Public Relations, 904/947-6834