TSE Consulting is delighted to announce Michael Payne has joined The Academy conference, held in Lausanne on June 7-8 2017, as Keynote Speaker. Payne brings with him a wealth of experience in sports management, having been at the forefront of the sports marketing industry for over thirty years, including leading the first global marketing effort for the Olympic Movement for more than two decades as the IOC’s first ever Marketing and Broadcast Rights Director. 

Nominated as one of the world’s most influential marketers by Advertising Age, Payne oversaw the development and implementation of the marketing programmes for 15 Olympic Summer and Winter Games. On leaving the IOC, following the 2004 Athens Olympic Games, Payne founded his own strategic consultancy working with many of the world’s leading sports groups and companies. For more than a decade now, he has acted as special advisor to Bernie Ecclestone, pioneering the effort to bring F1 to new markets from Singapore to Russia for the first time ever, and supporting major F1 broadcast negotiations from UK to US. 


Payne also acts as special advisor to WPP CEO and founder Sir Martin Sorrell, and serves on, or as advisor to a number of boards around the world. Notably, he has acted as a senior strategic advisor to the successful London 2012 and Rio 2016 Olympic Bids, and now does so with the LA 2024 bid. He also advises on major Olympic, F1 and other sports media rights and sponsorship negotiations for clients across the world, most recently leading the team that pioneered the new ground breaking partnership between Alibaba and the IOC.

Payne will be the keynote speaker for The Academy, being hosted in the Olympic Museum in the home of International sport, Lausanne. The Academy is centred on three main pillars beneficial to all sports organisations: Revenues, Promotion and Influence. The two-day programme will consist of presentations and interactive sessions, with all participants receiving an authentic certificate upon completion, demonstrating their commitment to professional development in the sports industry.

In addition to Payne, The Academy is very pleased to have a fine selection of speakers, including Kristian Gotsch, Client Services Director EMEA of Two Circles Sport, Matthias Lüfkens, Managing Director Digital EMEA HQ of Burson-Marsteller, and Richard B. Stephenson, Partner/Senior Consultant at TrueNoth Consulting. For more information on the programme, and speakers, of the 2017 Edition of The Academy, please click here.

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