Hong Kong based sports event signage marketing company James-Bentley International has undergone an organisation restructure with the formation of a new division, Mediamax, and a new leadership team.

Michelle Youssef has been appointed CEO of Mediamax. Ms. Youssef’s professional portfolio has an extensive management background in public relations, communication and international marketing. She will be responsible for the direction of the company’s development and expansion of sponsorship in major worldwide sporting events.

David Burton, co-founder of James-Bentley International, will take the position of Group Chairman. Mr. Burton will oversee the group which has now expanded it’s Hong Kong base to include new offices in Cape Town and London.

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