LiM Group, in conjunction with Sponsors Western Union and Pepsi, has begun its broadcast of the entire programme of all 31 matches of UEFA Euro 2004 to more than 40 Broadcast Partners in Sub-Saharan Africa. These broadcasts have exceeded all expectations and are regularly reaching a football hungry audience of 160 million, with the major games involving France, Portugal and England being watched by over 300 million. The Partners and members of the public in Africa have commented that the broadcast quality has been better then anything they have received before.

‘You guys at LiM are doing a fantastic job for us here in Nigeria – keep it going’ – Broadcast Partner Nigeria

‘Excellent quality of picture, sound and production. when we transmit the Euro matches Maputo is like a desert, the streets are empty, everybody is watching the football. Thank you once again for all you are doing’ – Broadcast Partner – Mozambique

‘Compliments on a great production with excellent picture quality. the whole of Cameroon awaits every match of Euro. Thank you for the french commentary as well – charles and Jacques knowledge and commentary is fantastic’ – Broadcast Partner – Cameroon

‘We are really benefiting from this as we can watch the Euro 2004 from the comfort of our homes. 99% of  Africans would not have been able to watch these matches was not LIM move to partner with National Broadcasters to show these matches. Thanks a million again for this gesture.’ Member of the Public – Kenya

Comments continue to flood in on and LiM Group looks forward to the final two weeks of the competition and will maintain its broadcasts of quality sporting fixtures for Africa into the future.

For more details contact:

Chris Perkins
Direct Line (44) 1534 883650
E-Mail :