The Ladies Professional Golf Association (LPGA) has engaged SponsorLogic to expand its corporate sponsorship sales and promotional efforts. SponsorLogic’s efforts are part of the LPGA’s strategic marketing platform to increase awareness of the association’s exceptional sports marketing and entertainment value to corporate America. The multi-year agreement begins immediately.
‘The LPGA has 50 years of history and success, and our brand and corporate sponsorship base is one of the most impressive in all of women’s sports,’ said LPGA Vice President of Marketing Karen Durkin. ‘Increasingly, corporate America is aligning its brands and businesses with the LPGA as they recognize the powerful demographic and business-building opportunities the LPGA delivers.
‘The knowledge and expertise in the sports marketing and entertainment arenas of SponsorLogic’s Mel Poole will enable us to build on our current success as a dominant player in women’s sports and catapult the LPGA into the rapidly evolving 21st century sports marketplace.’
SponsorLogic President Mel Poole said, ‘The LPGA’s existing blue-chip lineup of official and tournament sponsors demonstrates its power in today’s sports marketplace. As the landscape becomes more crowded, we need to make sure the marketing community knows the LPGA’s points of differentiation. SponsorLogic is going to ensure that more companies exploring sports-marketing investments are aware that the LPGA provides excellent brand-exposure opportunities and can positively impact their bottom lines.’
SponsorLogic, Inc. is a full-service sports-marketing and sponsorship-consulting firm. The company’s clients include the LPGA, Ingersoll-Rand, Conseco, Club Car, Philadelphia Gear and the U.S. Luge Association.
Poole also writes a bi-monthly column on sports-marketing and sponsorship issues for Street & Smith’s SportsBusiness Journal, the leading sports-industry publication in the United States. SponsorLogic is headquartered in suburban Charlotte, N.C., with affiliates in Detroit and Indianapolis.
The LPGA, a non-profit organization involved in every facet of golf, is the oldest, longest-running women’s sports association in the world. Featuring the world’s best professional women golfers, the 2001 LPGA Tour schedule consists of 42 events, paying prize money in excess of $39.5 million and showcasing the athletes through more than 250 hours of television coverage.
The LPGA Tour has also become a true world tour, featuring 82 players from 21 countries and events in seven countries outside the United States. Through its tournaments, the LPGA has generated more than $117 million for charities since 1981. The LPGA’s Teaching and Club Professional (T&CP) Division boasts the largest membership of women golf professionals in the country.
With more than 1,150 members, the LPGA T&CP Division is dedicated to the advancement of golf through teaching, managing golf facilities and coaching rising stars. The LPGA is also committed to advancing women, youth and the sport of golf through expanding the programs of the LPGA T&CP Division and The LPGA Foundation, as well as increasing contributions of the organization and its tournaments to charity.
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