Monte Carlo, Monaco – The ATP, the governing body of the men’s professional circuit, today announced an
agreement with La Chemise Lacoste that will see the international sportswear leader extend its commitment as
the Official Clothing Sponsor of the Tennis Masters Cup for a three-year term through 2006.
Lacoste sponsored the Tennis Masters Cup in 2002 in Shanghai and again in Houston last year. Under the
extended agreement, Lacoste has confirmed its standing as a long-term supporter of one of tennis’ most
prestigious events.
‘We are very proud to be the partner of the Tennis Masters Cup. This closing event of the 2004 tennis season
will be taking place in the U.S.A., the country so much liked by the founder of La Chemise Lacoste, Mr René
Lacoste,’ said Bernard Lacoste, Chairman and CEO of La Chemise Lacoste.
‘Lacoste is synonymous with quality and elegance and it is our privilege to count them among our valued
sponsors of the Tennis Masters Cup, the prestigious year-end tennis finale,’ said Chris Clouser, President,
ATP Inc. and CEO, ATP Properties.
The Tennis Masters Cup, to be held in Houston, Texas for the second consecutive year from November 13-21,
2004, features the world’s top eight singles players and top eight doubles teams. The tournament carries $4.45
million in prize money. The INDESIT ATP Race winner and World No. 1 has been crowned during the week of
the Tennis Masters Cup in each of the past four years.
‘The partnership between Lacoste and the Tennis Masters Cup is a perfect fit between a leading international
brand and the finale of the men’s international tennis circuit,’ said Laurent Delanney, ATP Vice President,
Brand Development, Licensing and Sales ‘We look forward to promoting this relationship over the next three
years’
With 64 tournaments in 31 countries, the ATP showcases the finest athletes competing in the world’s most exciting venues. The world’s premier stars compete all season for INDESIT ATP 2004 Race points as they seek to secure a coveted spot in the Tennis Masters Cup, the year-end championship to be held November 13-21 in Houston, Texas, and a chance to claim the title of World No. 1. For more information, please visit www.ATPtennis.com.
For more details contact:
Europe: Nicola Arzani, narzani@atptennis.com, +377-9797-0404
Mundo Latino: Benito Perez-Barbadillo, bpbarbadillo@atptennis.com, +377-9797-0404
Americas: J.J. Carter, jcarter@atptennis.com, +1-904/285-8000
International Group: Iggy Jovanovic, ijovanovic@atptennis.com, +61-2-9250-2300