ISL Worldwide, an ISMM Group company, has announced today that Korea Telecom KT, the Korean telecommunications leader, has agreed to become an Official Partner of the 2002 FIFA World Cup Korea/Japan. Korea Telecom KT will provide and operate telecommunications and broadcasting transmission services for all Korean venues and sites.

Philippe Margraff, Head of the ISL Football Department, said: ‘With Korea Telecom joining the largest global sport event, the company has a unique opportunity to demonstrate its capabilities to a truly global audience. By providing fixed and wireless telephone services, fax, internet access and TV broadcasting services, Korea Telecom will ensure that the 32 matches taking place in Korea can be followed and reported to all corners of the globe.’

Said Byung-Sup Jun, Vice-President at Korea Telecom’s International Telecomm Business Center: ‘It is a great honor for Korea Telecom and myself to contribute to the success of 2002 FIFA World Cup Korea/Japan. This event is a showcase for our country and it allows Korea Telecom to highlight its ability to master and excel in highly complex telecommunications solutions.’

The sponsorship agreement has been signed between Korea Telecom and ISL Worldwide, one of the world’s leading sports media and marketing companies. ISL Worldwide is responsible for composing and co-ordinating the group of prominent multinational corporations who lend their financial and logistical support to the FIFA World Cup™, above all, but also to other events and projects in the FIFA calendar.

Besides Korea Telecom, nine other companies have already become Official Partners of the 2002 FIFA World Cup Korea/Japan. The now ten Official Partners are adidas, Budweiser, Coca-Cola, Fujifilm, Gillette, Hyundai, JVC, Korea Telecom, MasterCard and McDonald’s.

For Further Information Please Contact:

Roland Haefeli
Head ISL Media Relations

Tel. (+41) 41-228 97 11
Fax (+41) 41-228 96 83