Karen Earl PR (KE PR) hits the back of the net by being appointed to manage the PR of Wilkinson Sword’s sponsorship of Manchester United. After a competitive pitch process KE PR won the business with some creative intitiatives to re-invigorate the sponsorship.

Wilkinson Sword’s sponsorship of Manchester United is currently in the 3rd year of a four year deal and are looking to cement their relationship with both fans of Manchester United and football as a whole.

Karen Earl Sponsorship was already retained by Wilkinson Sword on the activation of the sponsorship in the UK and liaising with all of Shick Wilkinson Swords markets worldwide.

KE PR will also work closely with Wilkinson Sword to develop ideas that will work in both the media campaign and also carried on pack in 2005.

Londa Plumpton, Brand Manager for Wilkinson Sword said: ‘It is great to have Karen Earl PR on board they have lots of experience in sports PR and created some great new ideas for the next two years. The other advantage is we now have a team under one roof working on all aspects of the sponsorship.’

Dominic Curran, Director KE PR: ‘The lads are over the moon, they put in 110% hard graft and at the end of the day the best team won. We like going up against the best in the business but to win was a fantastic achievement and is something that will stick in the minds for years to come.’

For further information please contact:
Roberto Coladangelo
020 7202 2843
robertoc@karen-earl.co.uk