From 20-26 November 2000, tennis fans across the world can treat themselves to Internet broadcasts from the entire ATP-tournament Scania Stockholm Open. Kamera, Europe’s leading Internet TV company, has been awarded the prestigious contract.
When the tournament starts Kamera will offer viewers up-to-date footage from the tennis matches. All the matches will be presented on the Internet in the form of a ‘match tree’ where the viewer can click on the game of choice to see highlights, match points and interviews with the players. The Internet broadcast can be viewed at www.stockholmopen.se , www.svd.se, www.aftonbladet.se, www.yahoo.se and www.svt.se
The Internet broadcast will be produced using Kamera’s EventTV-format, previously used at events such as Wideeyes Swedish Open. Kamera will also produce special features and interviews with famous people and members of the public at the Royal Tennis hall. After the tournament, broadcasts will be available in an on-demand version for another month.
‘Through the Internet broadcast the event becomes available to everyone that is interested in the tournament. They can watch what they want, whenever they want, and have a much richer viewing experience.’, said Christer Fogelmarck, Project Manager for the Scania Stockholm Open.
‘Kamera’s EventTV-format enables the viewer to watch the games in the order he or she prefers.’, said Hans Victor, Senior Director of Sports at Kamera. ‘Using EventTV, organizers can prolong the event and we strongly believe that more organizers will work with this format in the future.’
This years edition of Scania Stockholm Open has one of the strongest start fields in years including five of the worlds top ten players: Magnus Norman, Lleyton Hewitt, Juan Carlos Ferrero, Thomas Enqvist and Yevgeny Kafelnikov. In addition, young, hot players such as Andreas Vinciguerra, Jan-Michael Gambill and Roger Federer are present together with the Swedish players Thomas Johansson, Jonas Björkman and Magnus Gustafsson.
In co-operation with Kamera, Hego, official supplier of statistics during Scania Stockholm Open, has re-designed the official website. The new website successfully combines cool design and content with emphasis on useful facts and statistics from previous tournaments, information about the players, ticket information and an online shop where the visitor can purchase official Scania Stockholm Open-sports wear.
Kamera will be on location with a production team and the images are partly produced by Kamera, and partly by Swedish National Television, which also produces the tennis coverage for television.
For further information about Kamera and the Internet broadcast from Scania Stockholm Open, please contact:
Christer Fogelmarck, Project Manager, Scania Stockholm Open, tel: +46 8 450 26 13, e-mail: christer.fogelmarck@eventum.se
Hans Victor, Senior Director of Sports, Kamera, tel: +46 8 50 65 76 90, e-mail: hans.victor@kamera.com
Jenny Gejke, Communications Manager, Kamera, tel: +46 8 50 65 76 30 or +46 736 25 76 30, e-mail: jenny.gejke@kamera.com
Sarah Horner, MediaVision, UK, tel: + 44 (0) 208 674 1263, email: mediavision@dial.pipex.com