New York, NY and Lucerne, Switzerland – ISL Worldwide, an ISMM Group company, and PSP Sports, a US based sports marketing and media company, today announced an innovative partnership by which PSP Sports and ISL United States will uniquely integrate their marketing infrastructure and business relationships to offer comprehensive sponsorship platforms for ISL and PSP sports properties in the United States. Under terms of the partnership, ISL Worldwide will take a minority stake in PSP Sports.
Through this cooperative effort, PSP and ISL will create targeted marketing packages for both companies’ North American properties. This will allow PSP to extend their expertise in media and marketing alliances as well as their relationships with U.S. professional and amateur leagues. Aspects of this new venture will focus on broadcast media, corporate hospitality and entertainment, sports marketing, promotion and the Internet.
‘PSP Sports provides us with the know-how and sales support necessary for us to increase the exposure for our global properties in North America and create awareness among possible sponsors and events,’ said Daniel Beauvois, CEO of ISL Worldwide.
The first joint effort of the PSP/ISL partnership will focus on the Tennis Master Series Tournaments in North America with the top tier ATP Tour events Ericsson Open (Miami, FL), the Tennis Masters Series Indian Wells (Indian Wells, CA) and the Tennis Masters Series Cincinnati (Cincinnati, OH). Further focus will be put on the Championship Auto Racing Teams (CART) Series and college sports properties.
‘We view this partnership as integral to our marketing, sales and servicing efforts. It will provide an enormous benefit to our current clients and help us to foster new business relationships for both companies in the North American market’, added John Rowady, General Manager of ISL United States.
‘We look forward to working with ISL and bringing together new and creative solutions to the U.S. marketplace,’ said John Barrington, Chairman and CEO of PSP Sports. ‘Our position in this country’s sports and special event arena, coupled with ISL experience in the sponsorship and broadcast fields, will allow us to combine the best aspects of both companies so that we can offer the most comprehensive premier services to our clients.’
For further questions please contact:
Max W. Gurtner
Head of Corporate Communications ISMM Group
Mobile (+41) 79-348 03 88