The International Olympic Committee (IOC) has appointed Beyond Sport to support the IOC Sport for All Commission throughout the build-up to the 15th IOC World Conference on Sport for All, to be held in Lima, Peru in April 2013. The IOC Sport for All Commission was established in 1983 with the primary aim of encouraging and supporting efforts to disseminate the health and social benefits of sport.

Beyond Sport will be supporting in the development of the event delivery and will use its extensive network and knowledge of programmes from around the world to assist the Commission in selecting the recipients of the Sport for All Grants. The two bodies have already worked together ahead of the first such awarding of grants, announced at the 14th IOC World Conference on Sport for All in Beijing, China in 2011.

Sam Ramsamy, the Chairman of the IOC Sport for All Commission, commented: “Sport for All is at the heart of the Olympic Movement and closely linked to development through sport. It really touches society at large. The expertise of Beyond Sport in this area increases the impact of the conference and future initiatives.”

Beyond Sport is uniquely positioned to be able to provide such a service to the IOC. The organisation is the central point for a network which now reaches 135 countries across the globe, and has conducted extensive due diligence on dozens of programmes using sport as a tool to tackle social issues including health, unemployment, conflict resolution, gang-related violence and education.

Nick Keller, the Founder of Beyond Sport, commented: “Beyond Sport’s values and objectives have, since our foundation, been similar to the values and objectives of the International Olympic Committee and the Olympic Movement as a whole. Sport can and does play a transformative role in communities around the world. The IOC occupies a unique place both within and beyond sport, and the potential impact of Sport for All’s mission is unprecedented in this field.”

Notes for Editors:
Beyond Sport is a global organisation that promotes, develops and funds the use of sport to create positive social change across the world. It does this through a range of programmes, services and events, including the Beyond Sport Summit and the Beyond Sport Awards. Beyond Sport also offers industry-leading consultancy services, and has worked on a consultancy basis with global brands and organisations.

On 13th November, Beyond Sport will once again stage Beyond Sport United at Yankee Stadium with the backing of its Founding Supporters – Major League Baseball (MLB); Major League Soccer (MLS); NASCAR, the National Basketball Association (NBA); the National Football League (NFL); the National Hockey League (NHL); and the Women’s National Basketball Association (WNBA). Sports teams from around the world will come together at Beyond Sport United to explore and develop their own role within their communities.

Beyond Sport’s Global Partners are Barclays Spaces for Sports, TIME and UNICEF.

For more information, please contact:
Adam Fraser
Head of Communications
Beyond Sport
020 7240 7700
adam@benchmarksport.com