International Media Pass û Travel Australia: Available 1 August – 15 November 2000
From vibrant exciting cities and sun drenched beaches to the rugged Outback and lush tropical wilderness, this Pass offers international media exclusive discounts on a wide range of Australian tourism product and enables them to explore Australia beyond the Olympic Games.
More than 1000 tourism operators nationwide are participating û from the Great Barrier Reef in the Queensland tropics to the Red Centre, the lush rainforests and valleys of Tasmania, and the vibrant cities of Melbourne, Perth and Adelaide.
The Pass will ensure media visiting Australia will have access to special deals including accommodation, attractions, day tours, extended tours, car hire and cruises.
The offers and tour operator details will be listed in an A5 size booklet and also on the Sydney Media Centre website below. Tour operators are grouped according to their location within the State or region and also by the type of product they are offering.
Early indications are that many media planning to report on the Sydney 2000 Olympic Games will also travel to other parts of Australia in search for stories which reveal the true essence of the country.
Australian Tourist Commission managing director John Morse said that broadcast rights holders especially were keen to discover and record what Australia is all about û covering aspects including food, wine, architecture, fashion, the people and, of course, the unique beauty of all parts of the country.
The Travel Australia Pass is similar in size to a credit card, with a printed registration number. Registering with either the Sydney Media Centre or SOCOG’s Main Press Centre makes media eligible for the Pass.
While the actual card will only be available from the Australia Desk in the Sydney Media Centre or Main Press Centre, media will be able to utilise the offers before travelling to Sydney simply by presenting their international press credentials or a business card to participating operators.
For more information û including a list of participating operators – visit the Australia Desk in the Sydney Media Centre or www.sydneymediacentre.com.au