All new videos on the websites are now sponsored by Intel. Since the beginning of December, each video shows the Intel logo in a 7 second intro video followed by a 30 second closing video.

This is a totally new advertising concept initiated by Eurosport and Intel is the first to advertise using this new technique on A total of more than 75 videos are broadcast on the site (during sports interviews, daily sports news reports from SportsCentre etc) which are involved in this exciting new concept.

Intel’s international advertising campaign also benefits from Eurosport TV with regular commericial broadcasts.

Specialising in innovative and creative sales offers, Mediacontacts and Euro RSCG Works, european media agencies for Intel, worked closely with to create Intel’s media plan. Intel, as a forerunner and trend-setter in new technologies, is certain that this new video format is an ideal means to deliver the message of its communication plan: ‘live a unique web experience’.

This new advertising format reflects’s strategy to offer cross-media advertising opportunities through a synergy with its numerous media platforms: television, Internet, SMS, WAP, PDA, ITV, etc. strives to make commercial offers that are tailor-made to its client’s communication strategy. It offers a large selection of advertising packages that reflect this new evolving media: banners, sponsoring, video and audio presence, a newsletter and more.

For Further Information Please Contact:

Susanah Murphy, +