Recent research carried out in the Indianapolis region estimates that the local community will benefit to the tune of US$170M as a result of the inaugural F1 race.

The research was based on interviews with local businesses, such as hotels, bars and merchandise stalls, carried out over the grand prix weekend.

For further details contact:

Nigel Geach
Sports Marketing Surveys Ltd
The Courtyard
Wisley
Surrey
GU23 6QL

Tel. +44 (0) 1932 350600
Fax. +44 (0) 1932 350375
www.sportsmarketingsurveys.com