ICC Development (International) Ltd, the commercial arm of the International Cricket Council, and Sportsbrand Media Group, the international sports marketing company, have reached a three year agreement to produce and distribute on a worldwide basis a cricket news programme called ‘ICC Cricket World’.

ICC Cricket World is the official weekly program of the International Cricket Council, the game’s governing body, and is supported by all member nations of the ICC.

The 24 minute weekly show commenced in January 2004 and covers the news of cricket action around the globe including all Test Matches and One Day Internationals. The show also has exclusive off-field features and interviews adding color and human interest perspectives to the passionate and exciting world of cricket.

IDI Managing Director Malcolm Speed explained that the programme will help ensure that cricket fans from around the world are able to keep in touch with the latest cricket news.

‘There is enormous worldwide interest in televised cricket and this programme is a key component of the ICC’s mission to promote the game as a global sport,’ said Mr Speed.

Jeff Chapman, Chairman of the Bennelong Group which owns Sportsbrand Media, pledged his support for the show.

‘We are extremely pleased to be partnering with the ICC for what will be an exciting and entertaining look at cricket at all levels around the world. I am glad to find an opportunity to expand our involvement with cricket,’ said Mr Chapman.

Anil Nair, Executive Chairman of Sportsbrand explained the wide appeal that the international cricket news programme will have.

‘Cricket as a sport is unique in its appeal to the vast majority of viewers in cricket playing nations. ICC Cricket World will be highly valued by broadcasters, targeting key demographics and will also give brands a great opportunity to associate themselves with a premium product,’ said Mr Nair.

The show has commenced on Channel 4 and BskyB in the United Kingdom and will also be seen in North and South America, Australia, New Zealand, Africa, the Middle East, Bangladesh, Pakistan, Sri Lanka and the Indian Sub Continent.

For more details contact:

ICC:
Brendan McClements
General Manager – Corporate Affairs
Mob: +44 (0) 7786 194 974

Jon Long
Project Officer – Corporate Affairs
Mob: +44 (0) 7946 545 090
Tel: +44 (0) 207 266 7912
Email: jon.long@icc-cricket.com

Sportsbrand Media Group:

Anil Nair
Executive Chairman
Tel: + 61-3-93212000
Mob: + 61-438663597
Email: anil.nair@sportsbrand.tv