The International Badminton Federation and Total Sports Asia have signed a multi-year exclusive representation agreement for all media rights in Asia-Pacific and Middle East.

All major IBF events starting from 2006 including the annual World Championship and the prestigious Thomas/Uber Cup and Sudirman Cup are part of the deal.

TSA will also play an active role in the re-positioning and re-branding of the IBF brand worldwide and will be involved in the sales of sponsorship of the above events.

Datuk Punch Gunalan, Executive Deputy President, IBF, commented: “This is a very important agreement for IBF as it allows us to create a solid financial structure for the Federation. We were looking for a partner who could provide us with a wide range of skills and services and TSA covers all these areas and has offices in all our key markets.”

“We have been working with Datuk Punch for many years and this is a natural extension of our long-term relationship. Badminton is the fastest racket sport in the world and has some of the highest ratings during the Olympics. The sport is growing worldwide and is ready for a major upturn. We are very excited to be working with the IBF during this exciting period of growth”, said Marcus Luer, Group CEO, TSA.

TSA will be marketing the new properties for the first time at Sportel Monaco. Datuk Punch will be present in Sportel and will be available at the TSA stand (Stand # F09 & F10).

About Total Sports Asia
Total Sports Asia (TSA) is the largest fully integrated sports marketing company in Asia with focus in TV Rights Sales & Distribution, Sponsorship Sales & Management, Event Management, Licensing & Merchandising, Mobile Content Rights Sales, New Media and Sports Marketing Consultancy. With offices in key Asian markets such as Tokyo, Mumbai, Shanghai and Bangkok, Total Sports Asia has earned a strong reputation for successfully building and expanding international brands throughout Asia via effective integrated sport marketing programs and solutions.

For further information on this release and marketing enquiries, please contact

Alex Iskandar Liew
Director – Group Marketing
Total Sports Asia
T: +603-7660 9611
F: +603-7660 9622

About the IBF
The International Badminton Federation is the sole governing body of the game of badminton throughout the world. Membership of the IBF is made up of 156 member associations who convene at an AGM to elect the council for a four-year term. This council consists of 25 representatives headed by the council president of the IBF.

The primary role of the IBF is to uphold the principles on which the federation is founded. While being committed to developing each member nation’s involvement in the sport of badminton, the role of the IBF also includes taking measures to advance the interests of badminton from an international point of view. 

For further information on the IBF, please contact

Geetha Lakshmayya
International Badminton Federation
3 1/2 Miles, Jalan Cheras
56000 Kuala Lumpur
Tel: +6-03-9283 7155
Fax: +6-03-9284 7155