London, UK, 22 October 2014: Host City: Bid to Win, a conference which will be held at the St James’ Court, A Taj Hotel, London on 28 October 2014, is set to bring together experts and decision makers to explore the challenges and benefits of bidding for major global events. 

At a time when the bidding process for events has never been more highly scrutinised, Host City: Bid to Win promises place further expert insight into the heart of the ongoing debate. 

The conference will examine engaging themes central to the debate including the IOC’s proposed Agenda 2020 reforms and emerging trends in the bidding for and hosting of large-scale, multi-sport and cultural events.  

Keynote speaker Sir Craig Reedie, International Olympic Committee (IOC) Vice-President, believes there has never been a more important time for rights holders to engage with cities. Speaking about Host City: Bid to Win, he said: 

“I am supporting Host City: Bid to Win as it is a great opportunity to get rights holders and cities together debating the key issues. Rights holders and cities are both seeking new ways to showcase their unique qualities, attract new audiences and enhance their reputations – I’m looking forward to sharing insights and opinions with experts from across the global landscape.”

Mario Andrada, Rio 2016 Director of Communications, said: 

“Host City: Bid to Win will be a great arena for debate on major event bidding and hosting. I am looking forward to sharing my experiences and insights into the bid and delivery of Rio 2016 and this is a great opportunity to connect, learn and share ideas about how cities and countries can truly benefit from hosting a major sports event.”

Sir Martin Sorrell, founder and CEO of marketing communications giant WPP and an advisor to the IOC sees the conference as an important platform for furthering the debate on major event hosting in the current climate. 

“We clearly need to articulate more effectively the tangible, intangible and legacy benefits of sporting, cultural and business events.” Sorrell said.

Alexander Koch, Corporate Communications Manager at FIFA, said:

“This is an important time for all stakeholders involved in bidding and hosting and I’m looking forward to what should be an engaging debate between bidding cities and rights holders at Host City: Bid to Win.” 

Note to editors:

Host City: Bid to Win will host various structured and informal networking opportunities, as well as a series of thought provoking panel sessions on what cities need to do to win sporting, cultural and business events.

Topics to be covered include:

=  How Event Owners and Cities Can Benefit From Improving Their Dialogue

=  Emerging Trends in Large Scale Events

=  Olympic Agenda 2020: Overview of Proposed Changes to the Bidding Process

=  Attracting International Events to Cities

=  Bidding for the Right Event

=  Evaluating Bidding & Hosting

=  Successes and Failures

=  Meeting the Evaluation Criteria: Planning, Infrastructure, Transport & Security Strategies

=  Campaigning to Win the Bid

=  Beyond the Bid: Winning for the Future

For further information on the engaging panel sessions and other top class speakers confirmed for Host City: Bid to Win, please visit:

Join the conversation on social media by using the #HostCity hashtag.


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Robert Fawdon

VERO Communications 

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