Chris Bruton, managing director of Hospitality In Partnership, whose innovative approach to creating and implementing effective and profitable hospitality operations at major sports events has been utilised by Rugby World Cup and ICC Cricket World Cup, is to join the speaker roster at the first International Sports Event Management Conference at the Queen Elizabeth Conference Centre, London on November 22 and 23.

He will share insights gained over several decades of organising and selling hospitality programmes on behalf of rights holders and event managers in territories around the world.

Chris Bruton’s presentation, which will be followed by a panel discussion  involving representatives of various event stakeholders, will examine the role and value of hospitality programmes and highlight some of the strategies embraced to counter common obstacles to success.

He will join top line speakers including former IOC marketing director Michael Payne and event overlay specialist Jeff Keas of HOK Sports at the two day conference.

The International Sports Event Management Conference (ISEM) is presented by Rushmans, who have organised the successful International Sports Security Summit at the Queen Elizabeth II Conference centre for the last two years.

ISEM has been developed to deliver key information and contacts to all those involved in hosting and managing sports events and the companies which service and supply them.

The programme for ISEM 2006 recognises and reflects the diversity and complexity of modern-day event management and the issues it raises for financing, budgeting, staffing and delivery of excellent services in a broad range of areas from media management and security to accommodation and transport.

The conference will consist of a series of keynote addresses, specialist presentations and panel discussions, each designed to deliver essential insight from participants with many years_ experience in the specialist disciplines involved in the event management process.    It aims to highlight leading-edge thinking and promote best practice by sharing knowledge and expertise across the full range of event management disciplines.

The International Sports Event Management Conference is particularly relevant at a time when the political and economic benefits of successfully staging major events are escalating as fast as the complexity of the events themselves.

ISEM 2006 is staged for sports event managers, promoters, International Federations, Local Organising Committees, Governing Bodies and the suppliers of the services, facilities and equipment which make the difference between success and failure.  The two-day conference programme has been designed to reflect the diversity of issues facing the sector. Keynote addresses from highly experienced industry leaders will be supplemented by illuminating panel discussions.

A comprehensive exhibition of services and products which supports and enhances the work of sports event managers will run alongside the conference. Breaks and networking sessions will be tailored to maximise exhibition footfall and the opportunities to circulate.

Press information available from Kevin Roberts on + 44 (0) 1264 852 016
Delegate, Sponsor & Exhibitor information available from Andy Clark on +44 (0) 1264 852 016 or


DAY 1 Wednesday 22nd November 2006

9.30-10.00: KEYNOTE
New imperatives and strategies for effective event planning

10.00-11.00: FINANCE

Developing public and private sector funding for major events
Creating and managing event budgets

11.00-11.30: Coffee

11.30-12.30: PROCUREMENT
How to develop and implement efficient and transparent procurement processes

12.30-14.00: Lunch

14.00-15.00: MANAGEMENT
Creating and implementing an effective management structure
Recruitment, roles and responsibilities, reporting lines, accountability, operational issues

15.00-15.30: Coffee

15.30-16.30: MARKETING
Understanding the importance of and techniques for event branding and communication
Impact on sponsors
Impact on public support
Impact on volunteer recruitment

16.30-17.00: KEYNOTE

Event management lessons from FIFA World Cup 2006

DAY 2 Thursday 23rd November 2006

09.30-10.00: KEYNOTE
Creating and maintaining effective working relationships between international federations and local organisers

10.00-11.00: TRANSPORT
Key lessons in developing and implementing athlete / participant and public transport services

11.00-11.30: Coffee

Understanding the value and complexity of travel and hospitality

12.30-14.00: Lunch

14.00-15.00: VENUE OVERLAY

Creating Effective Venue Overlay

15.00-15.30: Coffee


Delivering the ultimate experience for the stadium audience

16.30-17.00: KEYNOTE

Why opening and closing ceremonies matter