Hampshire Cricket and The Rose Bowl have been successful in securing three sponsorship deals worth almost a quarter of a million pounds over the next three years.
The Powells Group, a national retail and commercial interiors specialist, have extended their involvement with the Club by continuing as Official Team Sponsor for this season. The sponsorship, which is for a significant six-figure sum, provided The Powells Group with full branding on all the players’ whites and coloured clothing as well as the squad’s new training kit of track suit, shirts and shorts all in navy with royal blue panels and yellow trim.
‘Last year our partnership with The Powells Group enjoyed both cricket and commercial success and we are delighted to now have the opportunity to further develop the relationship this season,’ said Samantha White, sponsorship director at The Rose Bowl. ‘The extension of the sponsorship is a superb endorsement of Hampshire Cricket’s achievements both on and off the pitch.’
Gordon Wells, managing director of The Powells Group, added: ‘We are delighted to be continuing our sponsorship into a second year and to be associated with such a dynamic and evolving team and stadium. We are looking forward to expanding on the commercial successes of our partnership last year and welcoming the return of Shane Warne to the side’
The success of Coca Cola’s involvement as The Rose Bowl’s Official Soft Drinks Partner last year, was such that the company has now committed to a further significant three year deal.
‘We are delighted to have a brand like Coca Cola Enterprises as an Official Partner. The creative and exciting event and promotional activation plans that will be initiated over this three year period will not only increase volume but also provided added value, `money can’t buy’ opportunities for cricket fans. The brand visibility for both Hampshire Cricket and Coca Cola will be significant. Through this partnership we are looking forward to welcoming a new audience and enhancing the everyday experience of people watching cricket at The Rose Bowl’ said Samantha White.
The Hampshire Cricket Academy, which provides opportunities and coaching programmes for 12 of the county’s most talented young cricketers, also has a new sponsor. The sports energy drink, Powerade, has signed a three year deal linking their name with the Academy which has already received ECB accreditation in recognition of its work nurturing future county and England players.
The Powerade Academy will provide its students, aged between 13 and 19 years, with a year-round programme in technical, tactical, physical, mental and lifestyle training.
Commenting on the three sponsorships, The Rose Bowl’s managing director, Nick Pike, said: ‘We are naturally delighted to have the support and endorsement of three such prestigious names and brands. Their interest and enthusiasm to be associated with The Rose Bowl is a reflection of how quickly it has established itself as one of the South’s most dynamic leisure, entertainment and sports venues.
‘It is particularly pleasing that both The Powells Group and Coca Cola have recognised the benefits of extending and increasing their involvement with The Rose Bowl and Hampshire Cricket, plus the fact that Powerade consider their support of The Academy to be a long-term association. With such a full and varied programme of matches, concerts and events at The Rose Bowl this year we are certain that all our sponsors will gain maximum benefit from their association and support.’
For more details conatct:
Katie Hall – PR Manager
Tel: 023 8047 2002
Fax: 023 8047 2122
E-mail: katie.hall@rosebowlplc.com
Website: www.hampshire.cricinfo.com