Launched in October 2005, Globo TV Sports celebrates it’s successfully presence in more than 125 countries after only one year in operation. In 2006, this Brazilian content distributor brought the Brazilian Magic Football package to four continents, with 82 championship matches broadcast live from Brazil: the Rio de Janeiro and São Paulo States Championships, the Brazilian Cup and the Brazilian National Championship, which is still under way. Countries such as the USA, China, Spain and Italy, as well as Latin America and Eastern Europe are eagerly watching the best of Brazilian football with narration and commentaries, facts and figures all specially produced in English for the international market.
“These excellent results after only a year in operation are the outcome of an unbeatable combination: all the excitement of Brazilian football, backed by the impressive TV Globo Sports coverage. More than thirty years experience in broadcasting World Cups, Olympic Games and other major sports events all over the world endow Globo TV Sports with a keen competitive edge on the market,” says its Director Marcelo Spínola. “All this is supported by a solid international marketing and sales strategy that underpins our approach to the market, bringing the football played by top Brazilian clubs up the level of major world championships.”
Another advantage of Globo TV Sports is its news portal writen in english at http://www.globotvsports.com/, updated every day with the latest items on these championships. This website ensures that the entire world can access inside information on each team, exploring fascinating facts and figures about the championships, discovering new talents and spotting future stars while enjoying exclusive interviews with players and coaches.
Set up solely to market Brazilian sports events all over the world, Globo TV Sports offers a 2007 Portfolio that includes the São Paulo and Brazilian National Championship, beach volleyball tournaments, friendly matches played by the Brazilian futsal team, stock car racing and other events such as the São Silvestre and International Marathons, both run in São Paulo.
Always a top draw in Brazil, football is naturally the flagship product in the Globo TV Sports catalog. Reaching out to the international market, Globo TV Sports has developed a specific identity for these matches through unified on-air and off-air actions that showcase the outstanding quality of Brazil’s favorite sport. Matches broadcasts are completely produced by TV Globo, with an average of 17 cameras placed around each pitch, fitted with the latest technology and backed by the experience of the world’s fourth-largest television conglomerate, which has been operating on the international market for more than thirty years. In addition to its Brazilian Magic Football package, Globo TV Sports also offers the Footbrazil program, aired weekly and lasting 26 minutes, transmitted in english via satellite and featuring exclusive content as training sessions, interviews, rankings and players profiles. “We strive to offer our partners outstanding products whose high quality keeps them firmly in the channels programming grids all over the world,” notes Spínola.