Sydney, Australia, 25 July, 2002 – Australia has the opportunity to grow its local satellite broadcast and new media communications market as a result of the merger of MediaSat, a leading Australian broadcast, production and
satellite data services company and GlobeCast Australia, a member of the international GlobeCast group of companies, the world’s leading satellite transmission and production partner for broadcasters, multimedia enterprises and Internet content providers.
To be known as GlobeCast Australia Pty Ltd, the newly formed company is owned 50 per cent by France Telecom and 50 per cent by the previous owners of MediaSat. GlobeCast Australia will continue to build on its solid standing in the region while pushing the boundaries of content delivery in fibre, satellite and Internet markets. Servicing Australasia, the Sydney-based organisation will offer a premium level of service not previously available in the region.
‘It’s a very exciting time for the Australian broadcast market. By combining the global reach of GlobeCast with the local expertise of MediaSat, GlobeCast Australia is in an ideal position to grow the market, not only for ourselves but also for the smaller players in the content provision arena,’ commented Peter Booth, Chief Executive Officer of GlobeCast Australia.
GlobeCast Australia’s newfound strengths will benefit offices of the organisation globally when distributing content originating from or near Australia, further increasing the value proposition of GlobeCast to customers looking for comprehensive content delivery.
GlobeCast Australia builds on the reputation of the two companies to offer a single-source partner for media organisations across Australia and New Zealand capable of offering a complete range domestic and global satellite
connectivity for broadcast, enterprise and Internet content delivery. The company’s resources include a full-service teleport with C- and Ku-Band satellite uplink/downlink, 24/7 booking and master control, production studios, mobile satellite trucks and flyaway antennas. The company also
serves as the gateway from Australia to GlobeCast’s 15 teleports across America, Europe, Asia, the Middle East and South Africa.
‘GlobeCast Australia’s offering places us in an ideal position to grow the local market and our marketshare,’ stated Mr Booth on the future of the organisation. ‘In fact, GlobeCast Australia intends to increase its head-count before the end of 2002 to accommodate increasing customer demand that will be generated as a result of the merger. Our new strength and value proposition also puts us in a strong candidate position for the upcoming summer sports.’
For further information please contact:
Peter Booth, Fiona Martin, or Gerard Mansour
GlobeCast Australia Spectrum Communications
Tel: (02) 8258 7900 Tel: (02) 9954 3299
Mob: 0405 109 723 E: fionam@spectrumcomms.com.au