London, 25 August 2004. Gillette today announced a ground breaking deal with England Rugby Ltd (The Rugby Football Union and Premier Rugby). The world’s leading male grooming brand will become the first ‘Official Male Grooming Partner’ of the World Champions and Premier Rugby.
In support of this announcement, Gillette has also signed England, British Lions and Sale Sharks player, Jason Robinson, as its rugby ambassador.
An immediate demonstration of the way Gillette plans to ‘help change the face of rugby’ will be seen at all Zurich Premiership matches being televised live on Sky Sports from the start of the forthcoming season. For the first time, club fans will be able to see action replays and crucial decisions made by the television match official live inside the stadium courtesy of Gillette branded giant screens.
Jon Varney, Commercial Director, Premier Rugby says, ‘This deal is huge for rugby. Gillette is a household name and our association with them will help promote our sport in the High Street , which is an area we are keen to further develop’ .
Paul Vaughan, Commercial Director of the Rugby Football Union, said, ‘Gillette’s approach to marketing their brand is based upon commitment and investing in programmes that provide an edge. This integrated package of Rugby across club and country provides them with a great platform to reach the rugby marketing and we look forward to working with Gillette to help them deliver their goals.’
George Allan, Marketing Director Gillette UK adds, ‘We have a great history in sports sponsorship, dating back over 50 years*. From cricket to the FIFA World Cup and most recently David Beckham, we have always taken pride in only associating ourselves with the very best. This deal is no different. Gillette is delighted to be supporting the finest international rugby union team, a world class Premiership and, with Jason Robinson, someone who represents one of the best and most exciting talents in rugby union.
Jason Robinson said, ‘It’s fantastic that a major brand such as Gillette is now involved with the England squad and the Zurich Premiership clubs. As a player involved with both club and country, I look forward to working with them.’
The details of the deal will include prominent exposure at Twickenham for all England games and a presence – including the giant screens – at every ground in the Zurich Premiership. Jason Robinson will also be involved in the promotion of the new Gillette M3Power razor to be launched in September.
Gillette Press Office:
T: 020 7973 5984 (Hill and Knowlton)
M: 0788 418 6909
RFU Press Office:
T: 0208 831 6558
T: 020 8334 8837