PURCHASE, NY—Giles Communications LLC, a public relations and marketing communications agency based in Purchase, New York, has announced the creation of a new Sports Marketing Division and hired Mark J. Jeffers as Vice President of Sports Marketing.

“Companies nationwide are integrating sports-driven campaigns into their existing marketing programs, to build brand awareness and increase sales,” said Peter Giles, president of Giles Communications. “At the same time, sports organizations are trying to better leverage existing assets to reach entirely new markets. With Mark’s arrival at our firm, Giles Communications now has the expertise to help both groups achieve success in building their businesses.”

The Giles Communications Sports Marketing Division offers a comprehensive resource for any organization’s sports marketing needs through programs such as special events, promotions and celebrity appearances focused on the world of professional sports. In addition, Giles is applying its traditional services – such as event management, publicity generation and Web site design – to the needs of clients in the sports arena.

“Giles Communications is unleashing the power of sports to establish strong footholds for our clients’ entry into this dynamic sector of the marketing world,” Jeffers says.

Jeffers has considerable experience in the field of sports marketing, having held senior positions at CBS, NBC, Ascent Media Group and Orad. He is a member of the National Sports Marketing Network, co-hosts a weekly radio sports program “The Clubhouse,” and just finished his 30th year as a local host /producer for the Jerry Lewis MDA telethon.

Giles Communications, preparing to celebrate its 20th anniversary in 2006, serves national and global clients in the technology, music, consumer and education sectors. Its major past and present clients include Yamaha Corporation of America, Consumer Reports, The American Music Conference, Sibelius, Turtle Beach, Sony, Fujitsu, Dymo, Texaco, VH1 Save The Music and Yamaha Electronics Corporation.

“Mark is a complete professional who brings a versatile new component to our agency,” says Giles. “His expertise will combine with our established capabilities to unlock a new level of growth for us.”

Giles Communications is a full-service public relations and marketing communications firm offering expert services in publicity, new media, corporate communications, media strategy and community and investor relations. The company expanded into its present 6,000-square-foot location on Westchester Avenue in Purchase in August, 2003. It operates on behalf of its clients throughout U.S. media markets, and works in partnership with the London, UK-based agency DJPR to serve European communities. For more information, please call (914) 644-3500 or visit http://www.giles.com/.