Reading Football Club has signed another sponsor to Madejski Stadium with Scottish Courage agreeing a lucrative deal to rename the South Stand as ‘The Foster’s Stand’.

Reading FC Chief Executive Nigel Howe said, ‘We are delighted to name the South Stand the ‘Foster’s Stand’. Foster’s is one of the biggest brands in the world and is renowned for its high-profile sports sponsorship. We are particularly pleased that we have been chosen as the only club in UK football with which Foster’s is involved.

‘This deal shows just how good a supporter Scottish Courage is. They have been involved with the Club for many decades and committing themselves for four years to this sponsorship demonstrates their confidence in our future.’

Phil Newton, Director of Sales for Courage West & Wales added, ‘We are extremely pleased to continue our successful relationship with Reading Football Club, building on a partnership that goes back many decades. This new deal brings our flagship Foster’s brand to the fore with the naming of the club’s South Stand, and Courage Best will also continue to feature around the stadium.

‘Having been involved with the Madejski Stadium from the outset, it is great to see how well the facilities have been developed over the last three years – we are very proud to be the official beer supplier and look forward to a great season ahead.’

The deal is reported to be worth around £250,000

Madejski Stadium, Reading Football Club, Millennium Hotel, and Royal Berkshire Conference Centre – the finest leisure venue in the South, based next to junction 11, M4, Reading.

For further information please contact:

Boyd Butler
Tel: 0118 968 1305
Email: bbutler@readingfc.co.uk
http://www.readingfc.co.uk