Brazil’s favorite Football Club and the world’s leading Sports Media and Marketing Group sign long-term agreement.
In a media conference in Rio de Janeiro today, the President of Brazil’s biggest football club ‘Clube de Regatas do Flamengo’ announced a comprehensive co-operation with the leading sports marketing and media group ISL Worldwide. ISL will invest a total of US$ 80 million to enable the club to carry out ambitious plans and will become Flamengo’s marketing and media partner, handling all of the club’s commercial activities for the next 15 years.
ISL has been chosen by Flamengo’s dynamic new president Edmundo dos Santos Silva, to take the club’s marketing activities into the new millennium. ISL Worldwide has been chosen as the one group that combines the know-how, experience and proven track record with a love of and commitment to sport that is necessary to help Flamengo to reach new heights in sporting and commercial excellence.
Amicable discussions over a number of months, involving all elements of Flamengo’s membership, have led to complete agreement on the way forward. All open questions are cleared and both Flamengo and ISL are looking forward to a successful long-term partnership.
The agreement includes all marketing, media and licensing rights connected with all of the sports activities performed by Flamengo. ISL will create a Brazilian company, ‘Flamengo Licenciamentos’ (FlaLic) which will implement the agreement and to which it will assign all its rights and obligations.
Flamengo will continue to have total independence of action over its football and other sports activities while FlaLic will deal with the club’s commercial affairs. Both parties believe that this will provide an ideal combination to further develop and enhance the Clubs sporting ambitions.
Edmundo dos Santos Silva, President of Flamengo said: Flamengo demonstrated to be a very democratic club bringing their associates, members of the board and directors to approve this partnership with ISL Worldwide. From now on, Flamengo will be seek to be the leading example of Brazilian and International Club Football.
Heinz Schurtenberger, CEO of ISL Worldwide said: ‘We are so glad that our extensive discussions with Flamengo now form the starting point for this exiting project. We believe that this relationship gives the ideal base for the club to develop to the maximum its football and other sports potential in Brazil and internationally’.
Worldwide exploitation and common objectives
The objectives of the co-operation between Flamengo and ISL are:
– Establish the business framework that will allow Flamengo to take its rightful place among the World’s top soccer clubs and reinforce its position as Brazil’s Number One.
– Provide the financial stability and growth of income necessary to achieve this.
– Increase the club’s national and international fan base.
– Build a unique Flamengo brand identity to further enhance the club’s image in Brazil and on a global basis.
A national institution for the new millennium
Flamengo is Brazil’s favorite club, with around 34 million supporters. This presents the world’s largest fan base. It is also one of the biggest sports clubs in the world, with its 11’000 members and a long and successful tradition in all main Summer Olympic sports.
The partnership represents a significant milestone for both Flamengo and ISL. ISL will use all of its long-standing marketing experience to help the club further develop into a modern, dynamic sporting and business entity, capable of taking its place as one of the world leading sports clubs. Flamengo is an ideal addition to ISL’s global portfolio of prestigious football properties.
Contacts: ISL Worldwide
Marc Wõlti, Trimedia Communications, Tel. +41 79 445 86 71
Glen Kirton, Head of Football ISL, Tel. +41 79 687 03 38
Clube de Regatas do Flamengo
Edmundo dos Santos Silva, President
Tel. +55-21-529-0100