Joelle Macoin, Head of Licensing at FIFA Marketing & TV will host a session at Soccerex. This will include an overview of FIFA licensing activities including the 2006 FIFA World Cup Licensing program, a case study on FIFA Quality Concept for Artificial Turf, and an introduction to FIFA’s plans for 2007 and beyond. The content will be:

– Introduction of FIFA Licensing in general (JMA)
– Case Study on 2006 FWC (JMA)
– Licensing program beyond 2006 and introduction of GB (JMA /GB (tbc))
– FQC program in general and case study on Artificial Turf (LBR)

Additionally, Warner Bros, who recently signed an exclusive licensing agreement with UEFA, will attend along with CPLG, licensing partners of the FA and England, making Soccerex a perfect platform to investigate global licensing opportunities with the key decision makers.

Soccerex is offering a £100 discount to all licensee wishing to attend if they book before 14th October 2005. For more information contact Soccerex on +44 (0) 208 566 5100