Augsburg / 25. August 2006 – FC Augsburg’s pool of sponsors just keeps growing: The second-league team now has another exclusive partner, the financial services provider Deutscher Atlas Finanzdienstleistungen AG. As a specialist for unit-linked investment products, the DEUTSCHER ATLAS AG has been successfully realizing innovative financial concepts since 1987. The sponsoring contract developed by FCA’s marketing partner SPORTFIVE gives the Augsburg-based company an advertising presence on TV perimeter boards and cam carpets in the immediate goal area, as well as at various promotional and half-time events at the Rosenau Stadium.

”As an Augsburg company, we feel close both to the city of Augsburg and to its football team, the FCA. Football is Germany’s number one sport by far, and so it only makes sense for us to get involved in this field,” declared Georg-Kurt Malchar, CEO of Deutscher Atlas Finanzdienstleistungen AG. “We would also like to further increase our company’s profile both in the region and throughout Germany.”

“We are very happy to welcome Deutscher Atlas AG as another exclusive addition to our pool of sponsors and hope that our new partner will feel right at home as a permanent guest at FCA’s home games,” said FC Augsburg President Walther Seinsch,.

“We are glad that we were able to convince Deutscher Atlas AG to avail themselves of the emotionally charged communication platform football in general and our partner FC Augsburg in particular,” said Christian Kothe, head of the SPORTFIVE team in Augsburg.

We will be glad to be of assistance for any further information.

Caroliene Götz
Vice President Corporate Communications
SPORTFIVE GmbH & Co. KG
Tel.: +49 40 376 77-110
Fax: +49 40 376 77-115
E-mail: caroliene.goetz@sportfive.com