Fast Track, the leading sports marketing agency chaired by former Olympian Alan Pascoe, is expanding its skills base and client portfolio by merging with Marketing Activity Ltd, the independent sports marketing agency.

Marketing Activity’s leading clients include Volvo and Barclays – with a project portfolio spanning the Volvo PGA Championship and Volvo Masters, the Volvo Ocean Race, Volvo Youth Sailing and the Barclays Scottish Open.

The synergy between the two companies was one of the major attractions for Pascoe:

‘Marketing Activity will bring substantial additional expertise, experience and revenue in two of our key growth sports, namely golf and sailing. In addition it enables us to significantly expand our consulting capability by integrating it with our existing consultancy team.’

Mike Stickney, Managing Partner of Marketing Activity Ltd, also believes that the merger will bring mutual benefits to both parties:

‘This is a very exciting time, with the merger offering new opportunities for both our staff and our clients. We have been exploring ways of expanding the services we offer our major customers for some time and, having worked successfully with Fast Track on a joint Volvo project in 2001, they became an obvious choice. We have kept our clients fully informed on negotiations throughout, and they have been very supportive of our strategy.’

For further information please contact:

Alan Pascoe
Fast Track
T: 020 7932 1700

Mike Stickney
Marketing Activity
T: 01628 534000