Extreme Sports Channel to Launch on CanalSatellite

Extreme Group is proud to announce the launch of the Extreme Sports Channel, the worlds leading TV channel dedicated to action sports, on France’s premier digital satellite platform CanalSatellite in the basic
package, with all subscribers receiving the channel.

Extreme Sports Channel is already available in France via Noos cable and beyond via most of the major cable and satellite platforms across Europe, Asia and the Middle East. The deal represents a significant addition to the
growing number of platforms broadcasting the channel with Extreme now commanding considerable importance to multichannel providers throughout Europe. This launch also coincides with Extreme Drinks (http://www.Extremedrinks.com) launching their portfolio of five drinks across France with a number of the large French retail groups and on trade partners.

CanalSatellite, a division of the Canal+ Group currently, has 2.6 million individual and collective subscriptions, whilst recruiting over 300,000 new subscribers per year. The Extreme Sports Channel is now currently broadcasting via cable and satellite to over 50 countries reaching approximately 14 million households in 8 languages.

Following the launch, Al Gosling, CEO of the Extreme Group commented, ‘This is a very significant deal for us which really establishes us in France. With some of the best waves and mountains in Europe and the massive
popularity and continued growth of action sports in France the channel is with out a doubt going to be huge.’

Bruno De Lamaze, Director of Marketing at CanalSatellite said, ‘I am personally delighted to have the Extreme Sports Channel as part of the Canalsatellite package and I know our 2.6 million ‘extreme’ household
subscribers will feel the same.’

For more details contact:

Zoë Curbishley
Public Relations, Extreme Group
Tel: +44 (0)20 7886 0784
Fax: +44 (0)20 7886 0777
Email: zoe@extreme.com