Eurosport’s “Commissioner of Football”, Eric Cantona, takes UEFA Euro 2016 by storm
Eurosport’s video of Eric Cantona singing “Will Grigg’s On Fire” reached one in ten of the UK population over the weekend, as the clip took the internet by storm across Europe.
It received 4.2M video views and reached 10.7M people on Facebook in the first 24 hours. This was the third appearance of Cantona, the self-appointed “Commissioner of Football” on Eurosport’s digital media platforms, with each video growing in popularity.
The Daily Telegraph called it “the best video you’ll see all year”. It was also retweeted by Will Grigg, who has shot to global fame as a result of the chant, which is sung to the “Freed from Desire” tune.
Peter Hutton, Eurosport CEO said: “We made a conscious decision to invest in short-form content that can sit on our digital platforms. The success of our work with both John McEnroe and Eric Cantona is proof that the strategy is paying off with the aid of some unique talent and high end production.”
Cantona’s “Commissioner of Football” was produced by Eurosport’s team Jean-Christophe Labrunye and Thomas Lepage, who recently collaborated with John McEnroe on his “Commission of Tennis” content around the French Open.
Watch the full “Commissioner of Football” episode here
Watch “Will Grigg’s On Fire” extract here
ENDS
About Eurosport
Eurosport, the number one sport destination in Europe, connects fans and athletes around the greatest sports events. Its channels, Eurosport 1, Eurosport 2 and Eurosportnews, reach 236 million cumulative subscribers across 93 countries in Europe, Asia-Pacific, Africa and the Middle East. Eurosport.com is Europe’s No.1 online sports news website with an average of 14m unique users per month. Eurosport Player is an all-access pass to the greatest events on the calendar, available anytime and on any device in 52 countries. Eurosport Events specialises in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.