Eurosport launches its modernized on-air look Monday 15th January 2001. Initiated, developed, and controlled by Starteam, Eurosport’s in-house production team, and created by english&pocket, the new look will also be accompanied by a redesigned scheduling structure and logo.

The totally new graphics respond to the new programming strategy and Eurosport’s brand personality evolution. These changes are the result of a one-year, indepth study of the sports channel. The key objectives can be summarised around the following points:

  • To modernize the on-screen presence of Eurosport and its programmes
  • To humanize the channel by creating a closer proximity with viewers and athletes
  • Eurosport’s new on-air look is a clear response to its multimedia strategy. It will allow optimal synergies among the three brands: Eurosport, Eurosportnews, and Eurosport’s continually evolving needs in terms of innovation can now be accommodated in a carefully designed graphic format that offers continuity and fluidity to the viewer.

    Eurosport is the number one Pan-European channel, broadcasting to 92 million households in 54 countries and in 17 languages. It is also the number one channel for audiences, reaching over 18 million households per day.

    For further information please contact:

    Susanah Murphy
    Tel: +33 1 4093 8142
    Fax: +33 1 4093 8350