Eurosport has extended its long-running association with the Sport Industry Group in a partnership that will see the pan-European broadcaster continue to back the Best Live Experience category at the BT Sport Industry Awards, the flagship celebration of commercial achievement in sport. 
 
The Best Live Experience category, won in its inaugural year by British Airways for its ‘Park Life’ experience at London 2012, recognises the very best in both experiential marketing and fan experience. 
 
“We believe that the creativity, innovation and performance of the sport industry is unrivalled in any other sector in the world, so we are delighted to continue our partnership with the BT Sport Industry Awards,” said Heather Bowler, Director of Global Communications at Eurosport. “Live sport is at the heart of Eurosport’s DNA and so to continue our support of this category was a simple choice. We are excited to see the Official Shortlist when it is announced on 14th February.” 
 
Eurosport’s role as an Official Partner of the BT Sport Industry Awards includes an array of branding opportunities and other rights both in advance of the Awards ceremony and on the night, Thursday 8th May 2014. 
 
The BT Sport Industry Awards 2014 will once again bring together more than 1,750 of the sport industry’s key representatives at a star-studded gathering that will celebrate the outstanding commercial achievements in sport this year across marketing, PR, sponsorship, talent management, advertising, community investment and branding.  
 
The deadline for entries into the sport industry’s flagship event closes on Friday 6th December. For more information visit www.sportindustry.biz/awards. 
 
The Official Partners of the BT Sport Industry Awards are Barclays, Deloitte and Eurosport.  
 
ENDS 
 
For more information, please contact: 
 
Adam Fraser,  
Head of Communications,  
Sport Industry Group                                                                     
adam@benchmarksport.com       
0207 240 7700                                  
 
NOTES TO EDITORS: 
 
Sport Industry Group 
The Sport Industry Group boasts an impressive calendar of innovative, unique events that aim to inform, inspire and unite the sport industry. These events, in tandem with our daily news and views website, provide a platform to address key issues on the sporting agenda and allow us to work closely with key decision makers, budget holders and commercial heavyweights throughout the year, helping set the agenda for the world’s most dynamic industry. 
 
BT Sport Industry Awards 
The BT Sport Industry Awards recognise and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design. The flagship event is Europe’s largest and most prestigious commercial sport awards. To the attendees it is also the most important networking occasion in the sport business calendar where the highest profile sporting celebrities mix with the key decision-makers from governing bodies, brands, media companies and agencies. 
 
Sportindustry.biz 
Sportindustry.biz is the 24/7 news website for those interested in the business issues behind sport. Incorporating breaking news and views, a ground-breaking new online video service Sport Industry TV, and the weekly Sport Industry Daily and Informer email newsletters, the site delivers everything you need to know about the business of sport industry at the click of a button. Join the 60,000 unique users currently getting their sport news direct from the site every month by logging on to www.sportindustry.biz. 
 
ABOUT EUROSPORT GROUP 
The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 131 million homes across 54 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 66 million households in 18 languages across 51 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 17 countries in the region and launched an HD channel in September 2011. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe's n°1 online sports destination, has up to 23 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile applications are available in 10 languages. Eurosport Player, Eurosport's online TV service, provides LIVE and on-demand sports to fans' PCs in 53 countries and the Player application is available for mobile, tablet and connected TV in up to 40 countries. Eurosport Events is the group's expert division in the management and promotion of international sporting events.