A new report on the European sports sponsorship industry claims that a breakaway European Super League, featuring Europe’s top football clubs, will never happen, for a number of practical and legal reasons. The threat to form such a league is little more than a bluff by the major clubs to force UEFA to accept their demands for more income and a changed Champions League format.
The 470-page report, Driving Business Through Sport – An analysis of Europe’s sports sponsorship industry, business opportunities and best practice, published by International Marketing Reports Ltd, has been prepared by marketing journalist Simon Rines and is the product of two years’ research.
According to Rines, ‘Any one of a whole series of objections to the formation of a super league could be enough to sink it, and the clubs must realise this. That is why the only possible reason why the major clubs, especially the so-called G14 group of top clubs, are continuing to pursue it is that they want to use it as a bargaining counter in their negotiations with UEFA.’
The reasons why a super league would not succeed include:
Driving Business Through Sport is the most comprehensive examination of the sports sponsorship in Europe (including the UK) ever produced. Its 470 pages not only carry a mass of data, but also identify sponsorship opportunities and provide a guide to best practice, plus a number of in-depth case histories. It is priced at £495, and can be ordered from International Marketing Reports.
For further information ring 020 7372 6561 or view IMR’s web site www.im-reports.com for full contents and sample sections.