Since the curtain came down on the 2006 FIFA World Cup, the battle off the pitch has intensified amongst FIFA’s and The FA’s Official Partners and Licensees as to who can legitimately lay claim to winning ‘the Jules Rimet of marketing trophies’. Following the success of the spring series of European Sponsorship Association Forums, “Who won the World Cup?” is a special one-off interactive forum to debate which brands won, and lost, this summer’s FIFA World Cup.

The impressive speaker line-up includes:

JAMIE GRAHAM
Managing Director, Sponsorship Intelligence, FIFA’s Official Research Agency

GARETH ROBERTS
Sponsorship and Media Relations Controller, Carlsberg (UK)

STEVE CUMMING
Head of Sponsorship and Brand Experience, Coca-Cola Great Britain

ALASTAIR CAMPBELL
Tony Blair’s Former Director of Strategy and Communications

SIMON MARSH
Director of Football, Umbro International

TOBY HESTER
Head of Sponsorship and Events, T-Mobile

GARY KNIGHT
Brand Partnerships Director, ITV

Thought provoking presentations and interactive panel debates will form the backdrop to challenging group discussions: What were the key brand successes and failures? What was the commercial impact of the World Cup? What tactics did FIFA Partners and FA Sponsors deploy to maximize their brand reach? What unique “money can’t buy” opportunities did FIFA offer their Official Partners?

This half-day forum will include a breakfast reception and a buffet lunch designed to allow delegates a networking opportunity.

DATE:
Thursday 14 September, 2006

VENUE:
Kirkpatrick & Lockhart Nicholson Graham LLP,
110 Canon Street, London, EC4N 6AR

PRICE:
Tickets to “Who won the World Cup?” start at £120 +VAT

Places are limited and ESA is receiving a high response. To download a booking form now, simply go to http://www.sponsorship.org/