Sponsor exposure at the Estadio da Luz can be as much as 100% greater than at the other venues used for Euro 2004 matches.
During the France v England game, official sponsors received some 12,000 seconds of exposure compared to only 6,000 for the poorest result to date.
Careful analysis of the coverage by Sports Marketing Surveys shows this variation is due to a slightly different board layout at this venue and the impact of extensive use of close-up camera shots.
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Contact: James Hutchison
Sports Marketing Surveys Ltd
Tel: +44 1932 350600