ESPN, Latin America’s leading pan-regional sports network, has sold out its sponsorships for its live coverage of this week’s Masters Tournament to Citigroup, Coca-Cola, and IBM, it was announced today by Michael Fox, vice president worldwide advertising sales, ESPN International.

For both Citigroup and Coca-Cola, this represents the first time they have purchased pan-regional sponsorship packages on ESPN in Latin America. IBM has renewed its commitment this year after sponsoring ESPN’s tournament coverage last year.

The sponsorship packages agreed to by Citigroup, Coca-Cola, and IBM consist of extensive exposure during ESPN’s tournament coverage, including sponsorships of the leader board and player updates. Further advertising benefits include exposure on SportsCenter, the preeminent sports news and information program in Latin America.

In addition, Citigroup’s sponsorship package will include a daily interactive element called ‘Ask ESPN’ that will incorporate, the network’s Spanish-language website. ‘Ask ESPN’ will allow viewers to log on to and send questions to the commentators. Selected questions will be answered live during the telecasts.

‘The great value of the Masters Tournament on ESPN in Latin America is reflected in the overwhelming response we have received from premier brands like Citigroup, Coca-Cola, and IBM,’ said Fox.

‘ESPN’s coverage of the Masters is an extremely valuable marketing vehicle for these leading advertisers to target Latin American sports fans.

‘ESPN in Latin America will televise all four rounds of the Masters tournament live, April 11 – 14. This will be the eighth consecutive year ESPN has televised the Masters since acquiring the telecast rights in 1994.

First launched in 1989, ESPN now serves more than 14.5 million households in Latin America and is the most widely distributed and the number one rated pan-regional sports network in the region.

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