Copyright Promotions Sport is delighted to announce the signing of a licence between The RFU and BrandCo Management Ltd for a range of Official Supporter Apparel, Headwear, Scarves and Bags. The licence is for a 4 year period commencing June 2004 and will generate significant additional income for the RFU. This new concept will broaden the range of products available to England Rugby followers everywhere and is designed to complement the Official on-field products. The product range will be priced to extend the reach of the England Rugby brand.
The Licensed Supporter range is now an established part of major Union and Event commercial programmes and the recent success of the RWC Supporters’ products, marketed by BrandCo in Europe, was a major influence in the decision to develop an expanded concept for England Rugby. All products will strongly feature the Official England Rugby logo and are designed to be worn as supporter’s items but also as a wider leisure based range. Products will cover Men’s, Ladies and Youths and ranges include T’s, Polo’s, Sweats, Fleeces, Jackets, Caps, Headwear, Scarves and Bags. In addition a range of Official England Rugby World Champions logo product will be marketed.
Paul Vaughan, Commercial Director of the RFU said, ‘This is a great opportunity for the RFU to extend the England Rugby Brand to a wider market. The range will complement our existing Nike agreement, offering customers different price points, wider retail distribution and a wider choice of products.’
Martin Aynsley, Managing Director of BrandCo said, ‘We are absolutely delighted that the RFU have appointed us to develop this exciting extension to the England Rugby Brand. England is the biggest Rugby Brand in the World and consumer demand is at a high following the World Cup success. Our ranges will allow retailers and consumers to fully participate in being part of this success. Of particular importance to the RFU and BrandCo is that more consumers will be able to access Official England Rugby products rather than making do with unofficial items.’
The Range will be launched to retail customers at the end of June and initial ranges will be in store for November to coincide with the Twickenham Autumn internationals and the Christmas trading period.
BrandCo was the Official distributor of the highly successful RWC2003 licensed ranges and is an Official Licensee of The University of Oxford and the European distributor of All Blacks and SARFU supporter products.
For further information, please contact:
Martin Aynsley BrandCo Management Ltd
Tel: 01908 488704
Email: martin@brandcomanagement.co.uk
Gaby Dior, CPLG Tel: +44-020-8563 6102
e-mail: gdior@cplg.com