The European Sponsorship Association is delighted to announce that Alastair Henderson, Sponsorship Executive for E.ON, will be joining a first class presentation panel for the opening ESA Forum – Building Bridges: Using CSR to Make the Connection on Wednesday 28 February.
With reference to the Save Your Energy For The Blues campaign, Henderson will offer an insight into E.ON’s coporate responsibility portfoli where is CSR placed within E.ON’s communications strategy?; what budget does E.ON commit to CSR?; how does E.ON decide on a cause?; what processes does E.ON use to implement a corporate responsibility campaign?
Other speakers and panellists for Building Bridges include:
Mallen Baker, Development Director, Business in the Community
David Butler, Marketing Director, Laureus
Philip Spedding, Senior Project Manager, Arts and Business
Kate Roberts, Vice President, Population Services International
Richard Moore, CEO & Forum Moderator, Capitalize
Building Bridges is the first of ESA’s hugely successful half day Sponsorship Forum series in London and is sure to be a lively and genuinely challenging debate.
Space is now very limited for the opening forum. To book your place, simply go to http://www.sponsorship.org/ to download a booking form.
For further information, contact Rupert Hains T +44 (0) 207 940 1700 | E mailto:info@esa-forums.com
Building Bridges will be followed by:
MIXING MUSIC WITH BRANDS
Innovative strategies for blending music with brands
Monday 26 March 2007
THE POWER OF PROHIBITION
Defining strategies to tackle the increasing threat of sponsorship legislation
Thursday 26 April 2007
TALKING TECHNOLOGY
Sponsorship in the world of converging media
Thursday 17 May 2007
THE LORD OF THE RINGS
Where does brand association with the Olympic Games stand against other global event rights?
Thursday 14 June 2007
ESA Sponsorship Forums will:
• Create a dynamic forum for debate
• Give valuable insight into industry topics
• Unearth the latest trends
• Reveal new ways to design and implement leading sponsorship campaigns
• Challenge conventional sponsorship practices