LAUSANNE, Switzerland – SportAccord Convention is delighted to announce Discover Los Angeles will be the exclusive Global Partner at its 15th edition of the Convention, taking place from 2 – 7 April 2017 in this year’s European Capital of Culture, Aarhus in Denmark.

Since its founding on September 4, 1781, Los Angeles has grown into a dynamic metropolis with its eye on the future, while preserving its extraordinary cultural heritage. LA is one of the most ethnically diverse cities in the world, making it a truly global city. From San Pedro to the San Fernando Valley, LA is home to 211 sites that are on the National Register of Historic Places. As the entertainment capital of the world and its rich legacy of sport, Los Angeles has a long history when it comes to culture and sport.

Discover Los Angeles President & CEO Ernest Wooden Jr. said, “An epicentre of the sports and entertainment universe, Los Angeles is committed to delivering championship calibre sporting events on the world’s greatest stage. We are excited to be the Global Partner of the SportAccord Convention for the first time and look forward to showcasing L.A.’s unparalleled culture of creativity, innovation and entertainment.”

Held in a different city each year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network and strategically shape global, regional and national agendas. A 6-day event with 1500 delegates expected to attend, organisations can take advantage of the many opportunities offered at the world’s premier and most exclusive annual event focused on the business of sport.

Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to welcome Discover Los Angeles onboard as the Global Partner for the SportAccord Convention. A diverse city, its rich cultural heritage makes Los Angeles one of the ‘go-to’ destinations, and delegates will have every opportunity to connect and discover more during the Convention.” The Discover Los Angeles team will be found at Stand 37.

To become involved, follow developments and updates on SportAccord Convention on Twitter @saconvention using #SAC2017 or on the #SAC2017 LinkedIn company page or on Facebook at 

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SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information on SportAccord Convention visit:

Discover Los Angeles

Discover Los Angeles is a private, non-profit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions as the City’s official tourism marketing organization.

One of the world’s most dynamic and diverse destinations, Los Angeles is comprised of more than 30 diverse neighborhoods and considered the cultural hub of the Pacific Rim. Home to near-perfect weather, 75 miles of jaw-dropping shoreline, more museums than any other U.S. city and an award-winning culinary scene, Los Angeles presents endless possibilities that keep its more than 47 million annual visitors entertained. For more information, visit the official visitor information website of Los Angeles at, join the more than one million people who follow Discover L.A.’s Facebook page at, or follow @discoverLA on Twitter, Instagram and Pinterest.