Fiona Taag, Global Sponsorship Manager at DHL, sponsors of Manchester United, Formula 1 and Volvo Ocean Race, is the newest addition to an impressive line-up at Leaders in Sponsorship held at Chelsea FC, on 10th and 11th October 2012.

With 14 years of marketing and sponsorship experience Fiona is now in charge of DHL’s global sponsorships programmes in several different sports including Rugby, Football and Formula 1. During the last year she has been overseeing the activation and development of the 2011 Rugby World Cup Sponsorship and lately the Manchester United sponsorship properties such as the DHL’s role as a top tier Official Logistics Partner and Manchester United’s pre-season DHL Tour.

Fiona will be speaking on an exclusive and global B2B panel of business brands and will be discussing how they can go beyond labelling properties to really demonstrate core competencies and customer benefits, whilst building brands awareness and understanding through their sponsorships.

The Leaders in Sponsorship conference is shaping up to be the best in its history with a guaranteed sell out audience looking forward to hearing from Fiona and other speakers already announced including Jean-Claude Biver, Chairman and Chief Executive Officer, Hublot; Eelco van der Noll, Global Sports and Entertainment Director, AB InBev; John Constantinou, Global Head of Partnerships, Orange; Laurent Colette, Chief Marketing Officer, FC Barcelona; Rob Fleming, Head of Sponsorship, SAB Miller; Raymond van Niekerk, CMO, Investec and many more…

Leaders in Sponsorship takes place within the world renowned Leaders Sport Summit which also hosts 4 other leading edge conferences for Football, Digital Sport, Performance and Racing. 1500 director level delegates across 45 sports and 55 countries attend making it the premium annual event in the sports business calendar.

To register your interest for the event or to learn more about Leaders please contact one of the team on +44 (0) 207 042 8666 or email sponsorship@leadersinevents.com.