Infront Sports & Media wins Germany’s only universal provider of postal services as third DFB Cup sponsor

Zug, Switzerland / Bonn, Germany, 22 June 2009 – Deutsche Post (German Postal Services) becomes a sponsor of Germany’s prestigious DFB Cup (DFB Pokal) in the TOP partners category, commencing with the 2009/2010 season. Therefore the postal service and logistics group has acquired the third of only four exclusive Top-Partner-packages from Infront Sports & Media.

As a TOP partner, Deutsche Post will enjoy access to a comprehensive rights package for all 63
matches of the DFB Cup including broad television coverage in Germany, where all matches will be shown live on Premiere and eight matches to be broadcasted by ARD or ZDF in parallel. This includes also advertising boards and other forms of exposure in camera view, first right of negotiation for television presenting sponsorship, as well as on-site promotional rights and many other effective opportunities in and around the arenas.

Raising product awareness through football
By entering the DFB Cup partner pool, Deutsche Post is extending its involvement in German Football. As National Supporter of the FIFA Women’s World Cup Germany 2011 and Premium Partner of the German Women’s National Team it is now entering men’s football with the TOP Partnership of the DFB Cup.

With its extension to the mass sport of football, the Deutsche Post plans to raise broad awareness and attract new customers for there products, including innovative solutions like its internet-based stamp.

Ingo Bohlken, Chief Marketing Officer BRIEF Deutschland der Deutschen Post, said: “The sport of football and the co-operation with the DFB are a perfect fit with the Deutsche Post as the number one postal service provider in Germany. The relationship with the DFB and the huge emotional power of football will strengthen our existing marketing campaign ‘Die Post für Deutschland’. The DFB is our partner of choice and it provides us with outstanding communication opportunities.”

Stephan Herth, Infront’s Executive Director, Summer Sports, added: “We are very proud to welcome Deutsche Post as a TOP Partner of the DFB Cup. The entry of one of the most established German brands demonstrates the high importance of the tournament and the strength of its new sponsorship structure. Through its sponsorship activities the Deutsche Post will also help to further strengthen the brand of the DFB Cup.”

About Deutsche Post
Deutsche Post is part of the world’s largest logistics group. Its integrated DHL and Deutsche Post
brands offer comprehensive services in international express, air and ocean freight, road and rail
transportation and contract logistics. Deutsche Post is Germany’s only universal provider of postal services and delivers mail and parcel in Germany and the world. It is an expert provider of dialogue marketing and press distribution services as well as corporate communications solutions. The Group generated revenue of more than 54 billion euros in 2008 with over 500,000 employees in more than 220 countries and territories.

About the DFB Cup
The DFB Cup is an elimination tournament held annually. It is the second most important national title in German football after the Bundesliga championship. Infront has a new central role, handling sponsorship and all stadium advertising rights for all games. Previously, Infront only marketed the eight matches that were covered on television. From 2009 onwards, all 63 games of the competition will be covered live for the first time and all the rights managed from one central source, through Infront.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is an experienced international full service sports marketing company with a capacity for innovation that is helping to transform the industry. These innovations have enhanced every area of sports marketing, including distribution of rights, host broadcast, programme production, event operations, brand development, sponsorship and even online entertainment. Infront has 500 employees across 23 offices in 10 countries.

A renowned player in football
Infront Sports & Media has an extensive football portfolio. The Group is a partner of top European
football leagues, including Italian’s Lega Calcio and the French Football League (Ligue 1) – handling the host broadcast for the first division of the up until 2011/2012 – national football associations including the DFB in Germany and several clubs like SV Werder Bremen, FC Schalke 04, U.S. Città di Palermo and S.S. Lazio Rome. Infront is also best known for working with the sport’s governing bodies. It successfully delivered the global media rights sales and host broadcast of the 2002 and 2006 FIFA World Cup™. Today, Infront is involved in the distribution of the Asian media rights to the 2010 and 2014 FIFA World Cup™ (in a joint venture with Dentsu). The company’s dedicated and highly specialised host broadcast organisation Host Broadcast Services (HBS), is handling the host broadcast of the 2010 and 2014 FIFA World Cup™ and also contributes to UEFA Euro™ events.

For further information, please contact:
Jörg Polzer
Manager, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press@infrontsports.com
www.infrontsports.com

Uwe Bensien
Kommunikation
Deutsche Post DHL
Tel. +49-228-182 99 44
pressestelle@deutschepost.de
www.deutschepost.de